US advertising

1 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Mar 14, 2021 by Benedict Evans · across every show →

Everything said about US advertising, oldest first

Mar 14, 2021 negative
Assertion Supported
Evans: US advertising as a share of GDP dropped 33% since 2000
“The chart that I've done of long-term US advertising since 1950, I did as a share of GDP, mainly as a way to adjust for inflation. But the interesting thing that it shows, it suggests, is that US advertising as a share of GDP has gone down by about a third sin…”
Benedict Evans Mar 14, 2021 ▶ 22:21 Trying to understand Ad Tech
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 100 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.