Tim Cook, every mention
14 scenes · ← back to Tim Cook
tap a year for its mentions
every year anyone Benedict Evans 18
Verbatim, from the transcripts: the passages where Tim Cook comes up
A double episode: AI differentiation, and Apple does F1
- ▶ 33:52 Benedict Evans And so, you know, various times Tim Cook has been asked, you know, how would you think about entering new markets? 2 times in the scene
- ▶ 38:41 Benedict Evans Um, Tim Crook said the stores are a
Apple Vision
- ▶ 6:10 Benedict Evans Tim Cook went on stage at the beginning to talk about it. 3 times in the scene
Metaverse and crypto - beyond the BS
- ▶ 14:07 Benedict Evans I mean, Tim Cook spends a lot of time talking about AR, and there's solid, fairly solidly reported stories that they've shown a headset to the top hundred people, but also rumours that this is 3000 dollars and comes with a wearable compute…
What's next for advertising?
- ▶ 28:54 Benedict Evans You know, it was sold in Colette in Paris, and it was sold in Selfridges, and it was a premium luxury fashion product, and the place that they found, or maybe the place that Tim Cook was most comfortable, is in fitness, and so it sort of…
The future of Twitter
- ▶ 11:23 Benedict Evans He hires Tim Cook.
The retail reset
- ▶ 10:31 Benedict Evans I think that was Tim Cook said, the store is a shrine to the product.
The Meta reality
- ▶ 5:53 Benedict Evans Not so much at Facebook, but like, you know, Tim Cook basically controls Facebook on the iPhone in really important ways.
Apple's metronome
- ▶ 9:39 Benedict Evans It's also Tim Cook gets up at 5:30 in the morning and eats an energy bar as his secret sin. 2 times in the scene
Paying attention to Apple again
- ▶ 12:38 Benedict Evans One of them is, um, and in no particular order, one of the map is that Apple has become a much more conscious, socially conscious company, company that spends much more time talking about social issues under Tim Cook in all sorts of ways.
The paradox of Apple
- ▶ 4:20 Benedict Evans Steve Jobs died in 2010 or 11, sort of nine years ago, I think, and the operations guy took over, and Apple has been executing tick-tock tick-tock every year.
- ▶ 15:53 Benedict Evans 2020, Tim Cook is like, no, no, no, no, no.
- ▶ 21:23 Benedict Evans And which bits should you just buy the best thing from other people and maybe, you know, do a lockup deal so that you've got the first eight months of supply, which is a whole other Tim Cook conversation that, you know, they've done the…
What the Apple and Facebook events tell us about their product cycles
- ▶ 13:18 Benedict Evans And then it slowly became Tim Cook plus a bunch of the other senior execs who were all basically