Snapchat, every mention
29 scenes · ← back to Snapchat
tap a year for its mentions
every year anyone Benedict Evans 44Toni Cowan-Brown 6
Verbatim, from the transcripts: the passages where Snapchat comes up
The end of the network effect
- ▶ 6:00 Benedict Evans If I install Snap on my iPhone, I don't know, in fact, I honestly can't remember which cloud it runs on.
Ai eats the world
- ▶ 39:00 Benedict Evans So like you talk to investors now, it's like, um, do we, we can't write a billion dollar check to Anthropix, so, but we also don't want to write the, invest in a thin GPT wrapper, but then no one says Snapchat is a, is a thin AWS wrapper. 2 times in the scene
The AI summer
- ▶ 7:59 Benedict Evans On the other hand, if we think about what happened with mobile, you could draw a comparison between Flickr and Instagram and TikTok and Snap. 3 times in the scene
LLMs, links, and the death of links
- ▶ 26:52 Benedict Evans How can you capture another form of self-expression, self-actual, self-actualization, and that's what Snap tries to do, what TikTok tries to do, what Instagram does, is give people another way of feeling, or another way of capturing how…
The right questions to ask about TikTok
- ▶ 1:44 Toni Cowan-Brown I think there's a bit of a conversation there worth having, and yet it seems to be output outperforming a lot of the social media platforms owned by us companies, whether that's Facebook, Instagram, Snapchat.
- ▶ 13:16 Toni Cowan-Brown And it's interesting because it comes, the fact that we're having this conversation right now, the fact that in America, this conversation about free speech keeps coming up, there's an irony to it, which is by the way, the Europeans have…
- ▶ 22:41 Benedict Evans It was a Snapchat saying that, you know, advertisers would give them a portrait format, a landscape format video and then complain it hadn't performed. 2 times in the scene
Generative search
- ▶ 5:18 Benedict Evans Um, when you go to mobile, you get not just Instagram, but also Snapchat, and then TikTok, which are all things that you, I mean, you could certainly do Instagram on the desktop. 2 times in the scene
- ▶ 8:47 Benedict Evans Well, yeah, welcome to YouTube in 2006, but it's, but it's delivering it, which is, is a different thing to Snap, which is Snap is different to Instagram or was different to Instagram until Instagram copied it.
What's next for advertising?
- ▶ 0:28 Benedict Evans Um, hence I sort of, I said on Twitter that this might be both very good for Snapchat and very bad for Snapchat in that they might, Snapchat might be the launch partner for the glasses. 3 times in the scene
- ▶ 11:31 Toni Cowan-Brown Snapchat, which I don't know as much about, or TikTok, which is going back to the traditional model of advertising, which is just good old brand advertising, but done in a more creative way. 4 times in the scene
The future of Twitter
- ▶ 1:41 Benedict Evans So it's smaller than Snapchat.
The Evolution of networks
- ▶ 23:13 Benedict Evans You know, if we were, if I was using Instagram and you were on Snapchat, your Snapchat stuff would appear in the Instagram app because I followed your wallet. 2 times in the scene
- ▶ 29:50 Benedict Evans Although I haven't opened Snapchat in like three or four years, so I don't know, but I presume that was what it was.
The Meta reality
- ▶ 27:01 Benedict Evans Whereas Snap, you could not do on, with a keyboard and a mouse. 3 times in the scene
- ▶ 40:29 Benedict Evans For like, you know, the Apple thing, and the TikTok thing, and Snapchat, and everything else, but we're going to go out and build stuff.
Metaverse - beyond the buzzword
- ▶ 4:22 Benedict Evans I mean, more people use Snapchat, more people use Snapchat than have a games console. 2 times in the scene
- ▶ 12:37 Benedict Evans Whatever that is, or whatever that might be, the cool cultural stuff you do, and that is some of what Fortnite is, and it's some of what Instagram and TikTok are, and some of what Snapchat is, and some of what Roblox is, is that cool…
Creativity and Optimism
- ▶ 5:21 Benedict Evans It was a reaction against, not against Facebook, the company, or some sort of moral judgment, but it was a reaction against the kind of the way that people were expressing themselves on Facebook. 5 times in the scene
- ▶ 9:59 unnamed speaker That's where snap comes from.
Paying attention to Apple again
- ▶ 6:20 Benedict Evans Which is useful on a small scale for some particular applications like Snapchat and Ikea.
Clubhouse and the endless cycle of social apps
- ▶ 1:19 Benedict Evans Um, and the same thing with Snapchat, you know, it's not a technological breakthrough.
- ▶ 3:24 Benedict Evans No problem with the idea, it could be the next Snapchat.
- ▶ 16:25 Benedict Evans Whereas a story is like a new type of content that you can create that could then be presented inside Snapchat, or then of course copied and presented inside Instagram.
- ▶ 22:52 Benedict Evans It's really changing what that is, and it's also Snapchat versus Instagram, or, and it's, I mean, this is kind of an interesting kind of meta point, like two or three link points. 2 times in the scene
- ▶ 28:01 Benedict Evans Snapchat comes from LA, which for most people in the tech industry is like, you know, what's in LA?
The FTC and Facebook
- ▶ 7:06 Benedict Evans I mean, we had this whole conversation around Snapchat. 3 times in the scene
- ▶ 27:05 Benedict Evans So it doesn't touch anything else, doesn't touch, doesn't touch Snapchat, doesn't touch Google at all.
The paradox of Apple
- ▶ 30:50 Benedict Evans It can be your Snapchat. 2 times in the scene