retail trade marketing
1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Mar 12, 2023 by Benedict Evans · across every show →
Everything said about retail trade marketing, oldest first
Mar 12, 2023
Evans: Global trade marketing spend totals hundreds of billions of dollars
“If you pay a retailer for end caps, if you pay a retailer to put your product On the shelf. If you pay a product retailer to give your product more shelf space, if you pay a retailer to put it like by the checkout, then that's called marketing, not advertising…”