PwC
1 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Mar 14, 2021 by Benedict Evans · said 1 times in 1 episodes since 2023 · across every show →
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brought up most by Benedict Evans (1)
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2023 1 mention in 1 episode
Everything said about PwC, oldest first
Mar 14, 2021 negative
Evans: PwC found 15% of digital ad spend is completely untraceable
“Last year, PwC did a study on this where they said that of the money spent by the advertiser, the publisher only gets about half, because all of the rest goes to all of these brokerage players in the middle. And they actually only could only find, 15% of it, t…”