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physical retail

3 statements across 3 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Nov 23, 2020 by Benedict Evans · across every show →

Everything said about physical retail, oldest first

Nov 23, 2020 neutral
Insight
Evans: Physical store rents and digital ad budgets are a unified CAC
“Previously all those budgets were siloed and now they're all kind of one conversation about how do I reach a customer and communicate to them?”
Benedict Evans Nov 23, 2020 ▶ 16:42 The acceleration of ecommerce habits
Feb 21, 2022
Assertion Supported
Evans: UK Non-Grocery Retail Is 40% Online
“Particularly in the UK, physical, retail, excluding groceries, so stuff that doesn't need to come to you in a truck, stuff that can come through the mail, is now 40% online.”
Benedict Evans Feb 21, 2022 ▶ 4:24 The retail reset
Mar 12, 2023 positive
Insight
Evans: Digital advertising enables brands to replace physical store rollouts
“And then everything else, like everything that you pay below the gross margin line is how is it that you get the product to the consumer? All of that is now sort of up for grabs. You know, in the past you couldn't say, should we open a city? Should we open sho…”
Benedict Evans Mar 12, 2023 ▶ 30:06 Amazon's $40B advertising business
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