PageRank, every mention
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tap a year for its mentions
every year anyone Benedict Evans 11
Verbatim, from the transcripts: the passages where PageRank comes up
A double episode: AI differentiation, and Apple does F1
- ▶ 14:37 Benedict Evans and they were all basically using PageRank
Google's Antitrust case
- ▶ 1:12 Benedict Evans Um, that the basis of PageRank back 20 years ago, more than 25 years ago, was to realize that instead of just trying to analyze what's on the page, what you should do is you can use the links between the pages, because those are written by… 2 times in the scene
LLMs, links, and the death of links
- ▶ 4:43 Benedict Evans And obviously that was the genesis of PageRank at Google as a way of inferring value, but there are no sort of native structural layers on top or open standard decentralized, um, metastructural layers.
ChatGPT and the Imagenet Moment
- ▶ 25:25 Benedict Evans And the second thing, it's trying to analyze which pages are good based on a whole bunch of criteria, some of which are how humans have reacted, have engaged with that content, like who's linked to it, which was the original page rank.
Shein, TikTok and Netflix - thinking about limits
- ▶ 23:42 Benedict Evans And meanwhile, the original insight for Google PageRank was, instead of trying to infer what every webpage is by ourselves from first principles, let's look at all the links, because the links were created by people. 2 times in the scene
Is content moderation a dead end?
- ▶ 34:37 Benedict Evans So PageRank is a Mechanical Turk. 4 times in the scene