Netflix

37 statements across 19 episodes · 8 bullish · 8 bearish · 2 people on the record · first statement Dec 22, 2020 by Benedict Evans · said 212 times in 33 episodes since 2020 · across every show →

Mentions by year

brought up most by Benedict Evans (153), Toni Cowan-Brown (58), Leonard Brody (1)

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2025 9 mentions in 1 episode
2024 35 mentions in 4 episodes 9 per episode
2023 20 mentions in 7 episodes 3 per episode
2022 120 mentions in 10 episodes 12 per episode
2021 19 mentions in 7 episodes 3 per episode
2020 9 mentions in 4 episodes 2 per episode

every mention, scene by scene, with the transcript →

Everything said about Netflix, oldest first

Dec 22, 2020 negative
Opinion
Netflix Is a TV Company, Not a Tech Company
“Is Netflix a tech company? No. Netflix is a TV company.”
Benedict Evans Dec 22, 2020 ▶ 23:04 What comes next?
Jan 31, 2021 neutral
Opinion
Evans: Netflix is a TV company, not a software company
“I think Tesla is pretty clearly, sorry, Netflix is a TV company. All the questions that matter are TV industry questions.”
Benedict Evans Jan 31, 2021 ▶ 16:50 Telling stories with charts
Jan 31, 2021 neutral
Assertion Supported
Benedict Evans: Disney spends ~$20B on content annually, Comcast ~$15B
“Well, it turns out Disney probably spends 20, Comcast maybe spends 15, everybody else spends less. If you don't ask that question, the 15 doesn't tell you anything.”
Benedict Evans Jan 31, 2021 ▶ 8:08 Telling stories with charts
Aug 15, 2021 neutral
Insight
Evans: Telcos are infrastructure and Netflix is TV, not software companies
“Telcos aren't a technology business. They're infrastructure business. Netflix isn't a software company. It's a TV company. On the other hand, Airbnb, but Airbnb isn't a hotel company. It is a software company.”
Benedict Evans Aug 15, 2021 ▶ 35:30 Telcos and Tesla
Aug 15, 2021
Insight
Evans: Streaming leverage depends on content catalog, not player software
“All of the actual money and the leverage and the strategic positioning in TV is in what shows you have. It's a little bit around how nice your player is, but like the reason Hulu isn't Netflix is not because the player isn't as good as Netflix's player, it's b…”
Benedict Evans Aug 15, 2021 ▶ 10:23 Telcos and Tesla
Nov 8, 2021 neutral
Insight
Evans: Netflix faces television industry problems, not tech problems
“Netflix, all the questions are TV questions, like what shows, what light structures, what talent, how do they compete with Disney, what's HBO going to do, you know, what's their share of production in the UK, what happens if France starts regulating them, not …”
Benedict Evans Nov 8, 2021 ▶ 5:23 How to think about tech
Nov 8, 2021 positive
Opinion
Cowan-Brown: Netflix's 'Drive to Survive' made Formula One tech-relevant
“All of a sudden everywhere I look now tech people are wanting to write about Formula One, and I think that that is because Formula One has become part of pop culture because of Netflix that has created this series”
Toni Cowan-Brown Nov 8, 2021 ▶ 19:06 How to think about tech
Feb 18, 2022 neutral
Opinion
Evans: Netflix is a media company, not a tech company
“Well, so I have a pretty strong opinion that Netflix is a media company, and the reason I say this is that all the questions that actually matter are TV questions, like how many shows, what kind of shows, what price, what mix, how long do they last, how often …”
Benedict Evans Feb 18, 2022 ▶ 24:51 Asking the dumb questions
Apr 25, 2022 bearish
Opinion
Evans: Netflix gaming expansion is an ineffective brand extension
“Games, I'm really skeptical of the idea that, like, I just feel like a brand extension too far. I mean, I know, like, the whole, like, yes, everyone's a gamer now thing, but, like, I'm gonna sign up to Netflix, and I hear, like, they're spending a fortune, lik…”
Benedict Evans Apr 25, 2022 ▶ 26:04 Netflix isn't a tech company
Apr 25, 2022 neutral
Opinion
Evans: Netflix benefits from economies of scale rather than network effects
“Whereas I don't think Netflix has that. You know, I think Netflix has economy of scale, which we can come back to.”
Benedict Evans Apr 25, 2022 ▶ 3:53 Netflix isn't a tech company
Apr 25, 2022 neutral
Opinion
Netflix is a TV company using tech as a crowbar
“Netflix is not a tech company. It's a TV company that's using tech, this new technology channel as an entry market and a crowbar to break into the market.”
Benedict Evans Apr 25, 2022 ▶ 1:36 Netflix isn't a tech company
Apr 25, 2022
Assertion Supported
Top US streamers individually outspend all major European broadcasters combined
“Fifteen billion dollars a year, which is what Netflix, for the sake of argument, what Netflix spends, and close to what Amazon spends. It's also what Disney spend, if you exclude sport. That's more than production budgets for the top, all broadcasters in the t…”
Benedict Evans Apr 25, 2022 ▶ 34:47 Netflix isn't a tech company
Apr 25, 2022 neutral
Insight
Evans: Lack of backend syndication in streaming drives up upfront talent costs
“The point is, traditional TV, there was syndication. Whereas we're streaming, there isn't. Netflix buys the show, and it's the show. And so, as a Performer or producer or writer, you get the money that you get, and that's it. You don't get a show at the back e…”
Benedict Evans Apr 25, 2022 ▶ 31:55 Netflix isn't a tech company
Apr 25, 2022 bearish
Opinion
Evans: Streaming lacks winner-take-all dynamics, protecting Disney and HBO
“This is like, there's not a winner takes all dynamic here. They're just one of many TV companies. And getting bigger and having more money does not mean that they can blow Netflix, that they can blow Disney and HBO out of the water.”
Benedict Evans Apr 25, 2022 ▶ 11:32 Netflix isn't a tech company
May 2, 2022 negative
Opinion
Netflix relies on traditional Hollywood show-picking executives rather than software
“All these planted PR stories on how this amazing use of data that Netflix had, and it turns out it's, you've got somebody who's paid twenty million dollars and they're picking shows. Like, that's how Hollywood works. I mean, it can work very well, but that's n…”
Benedict Evans May 2, 2022 ▶ 16:23 Stories in the noise
May 2, 2022 neutral
Assertion Supported
UK youth watch more Netflix than all BBC content combined
“UK to 16 to 34 are watching more Netflix and all BBC content combined.”
Benedict Evans May 2, 2022 ▶ 13:37 Stories in the noise
May 26, 2022 positive
Insight
Evans: Shein and TikTok differ from Zara and Netflix via rapid feedback loops
“But it's also the feedback loop, and I think that's the change from ASOS, and certainly from Zara and H&M, and in some ways the change from Netflix, but it's what you have on TikTok, and what you have on on Shein is, is you have that very quick feedback cycle.”
Benedict Evans May 26, 2022 ▶ 16:42 Shein, TikTok and Netflix - thinking about limits
Aug 23, 2022 neutral
Insight
Evans: All questions that matter for Netflix are TV industry questions
“All questions that matter for Netflix are TV industry questions. What rights? What shows? What happens as the incumbents pull their shows off Netflix? What budget should they have? What stars? What kind of, they're all TV questions. There's no technology quest…”
Benedict Evans Aug 23, 2022 ▶ 1:29 A new wave of company creation
Sep 5, 2022 positive
Opinion
Evans: Content model, not software, gave Netflix scale over Hulu
“The reason that Hulu doesn't have two hundred and fifty million subscribers and Netflix does is not because Netflix has better video compression or Netflix has a slightly better app or a different recommendation engine. It's because Netflix changed the model o…”
Benedict Evans Sep 5, 2022 ▶ 1:59 TV after software
Sep 5, 2022 neutral
Insight
Evans: Streaming platform scale is driven by content budget, not network effects
“The challenge is like, there's no network effect there. It's a budget effect. It's not like Facebook where everyone, it's not that, it's not like Facebook where everyone has to use WhatsApp because everyone's on WhatsApp.”
Benedict Evans Sep 5, 2022 ▶ 7:10 TV after software
Sep 5, 2022 positive
Insight
Evans: Shein applies the Netflix operating paradigm to fast fashion
“Shein, which is a sort of, you know, would be the Netflix paradigm in the clothing fast fashion. It's the hero. They are using this new channel to create the product basically close, but in a new way at a new volume with a new model, just as Netflix is creatin…”
Benedict Evans Sep 5, 2022 ▶ 23:04 TV after software
Sep 5, 2022 neutral
Assertion Supported
Evans: Netflix spends roughly $15B annually on content, second only to Disney
“It's you're buying, you're subscribed to Netflix because they spend 50, roughly fifteen billion dollars a year commissioning content, which is more than anybody in the US except Disney.”
Benedict Evans Sep 5, 2022 ▶ 7:21 TV after software
Sep 5, 2022 negative
Opinion
Evans: Netflix using algorithms to commission shows is "all bullshit"
“So all this stuff I read about how Netflix is using algorithms and software and artificial intelligence to work out what shows to commission, it's all bullshit. You're not paying somebody twenty million dollars a year if you've got a machine that tells you wha…”
Benedict Evans Sep 5, 2022 ▶ 9:34 TV after software
Nov 18, 2022 negative
Opinion
FTX Was a Wall Street Failure, Not a Software Failure
“The thing that strikes me, and it's a kind of a general thesis that someone told me the other day, I bore on about too much, but I bore on about it because I think it's fascinating, is that there's no software questions here. That this is like, you know, as fo…”
Benedict Evans Nov 18, 2022 ▶ 4:11 The FTX face-palm
Nov 29, 2022 positive
Assertion Supported
Evans: MrBeast viewing time rivals a top 10 to 15 Netflix show
“Depending on whether you think he gets like one minute Per view, or six or seven minutes per view, it looks like Mr. Beast in total would sort of count as like a top 10 to top 15 Netflix show on a weekly, rolling weekly basis, and sometimes more than that.”
Benedict Evans Nov 29, 2022 ▶ 16:03 All the other things happening in tech part 1.
Nov 29, 2022 bearish
Opinion
Evans: Netflix is a TV company, while YouTube actually disrupts television
“Netflix is a TV company, not a tech company, because all the questions that it poses, the TV industry questions, and it hasn't actually changed what a TV show is. It's just bought more of them and made more of them. Mr. Beast clearly is not a TV show. It's som…”
Benedict Evans Nov 29, 2022 ▶ 16:26 All the other things happening in tech part 1.
Nov 29, 2022 bullish
Assertion Supported
Evans: YouTube creator payouts rival major TV studio programming budgets
“And then of course they pay out 45% of the ad revenue to the creators, which makes, puts their budget somewhere sort of Makes them sort of top three, top four. If you count that as programming budget, comparable to the US media companies, that would put them s…”
Benedict Evans Nov 29, 2022 ▶ 17:04 All the other things happening in tech part 1.
Feb 6, 2023 positive
Opinion
Evans: MrBeast transforms TV more fundamentally than Netflix
“Mr. Beast is changing what TV is in a way that Netflix is not. You know, Netflix is a TV company. It's a TV company with a different distribution model. Mr. Beast is, is, is a much more fundamental change in what TV means than Netflix paying TV people to make …”
Benedict Evans Feb 6, 2023 ▶ 14:03 Generative search
Mar 20, 2023 neutral
Opinion
Evans: US regulators would block Chinese acquisitions of Netflix over narrative control.
“You wouldn't allow a Chinese company to buy Time Warner, or to buy Warner Discovery. You wouldn't allow a Chinese company to buy Netflix. Not because of privacy, not because you're afraid the Netflix app is going to spy on you, but because you don't want Chine…”
Benedict Evans Mar 20, 2023 ▶ 8:05 The right questions to ask about TikTok
Mar 20, 2023 neutral
Opinion
Evans: Netflix is fundamentally a television company, not a tech company.
“I think Netflix is a TV company, not a tech company, because all the questions are TV questions. They go to LA and they buy them. They buy LA stuff from LA people. It's a TV company.”
Benedict Evans Mar 20, 2023 ▶ 37:48 The right questions to ask about TikTok
Apr 2, 2023 neutral
Insight
Evans: Streaming eliminates syndication lottery tickets for creators
“It used to be that when you did a TV show, if it became a hit, then it would go into syndication, and so you had kind of a lottery ticket, and this is why Jerry Seinfeld is worth half a billion dollars, because it's all the syndication money, but a Netflix sho…”
Benedict Evans Apr 2, 2023 ▶ 22:17 AI, copyright and collective knowledge
Apr 16, 2023 neutral
Insight
Evans: Crypto resembles early 1990s internet before foundational protocols existed
“Whereas it seems to me the kind of creative energy around crypto was sort of, like, it was more like the creative energy of the internet in, like, the late eighties and early nineties. In that there was no HTTP. There was no SSL. There was no SMTP. Yes, there …”
Benedict Evans Apr 16, 2023 ▶ 24:49 Metaverse and crypto - beyond the BS
Oct 15, 2023 neutral
Insight
Evans: Streaming challenges are domain entertainment problems, not technology problems
“The obvious place you can see this now is with Hollywood and streaming, where yes, Netflix is a participant, but Netflix is a participant as a TV company, And all the questions are TV questions or maybe questions of rights and production and, you know, what wr…”
Benedict Evans Oct 15, 2023 ▶ 1:15 The magic customer
Feb 16, 2024 bullish
Assertion Contradicted
Evans: Netflix outspends all broadcasters in top five European markets combined
“Netflix's content budget, which is what's the number? 15,000,000,016 billion dollars a year. Last time I looked, that was more than all broadcasters spent in the top five European markets combined.”
Benedict Evans Feb 16, 2024 ▶ 17:58 Breaking and remaking media
Feb 16, 2024
Assertion Supported
Evans: UK 16-to-34s watch more streaming video than all legacy TV combined
“And so you look at the stats from Ofcom, the UK regulator and UK, 16 to 24 watch more subscription video than everything from the PSB and some public service broadcasters, which is the traditional analog broadcasters. More 16 to 34 watch more stuff from basica…”
Benedict Evans Feb 16, 2024 ▶ 19:09 Breaking and remaking media
Feb 16, 2024
Insight
Evans: Netflix Replicated Sky's Playbook of Outspending on Content to Drive Subscriptions
“Sky realized that they could pay massively more than anyone had ever thought reasonable to pay for football, and put that on a, this new channel, which is a subscription satellite channel, also subscription cable, but pay free, premium subscription TV service,…”
Benedict Evans Feb 16, 2024 ▶ 8:40 Breaking and remaking media
Oct 11, 2024 negative
Insight
Catton-Brown: Sports copying F1's Netflix boom ignore the pandemic's role
“All of these other sports are trying to recreate this magical Netflix strive to survive moment. But they seem to omit the fact that we had a pandemic. Everyone was stuck at home. Everyone was dying for content. The first season of Drive to Survive was actually…”
Toni Cowan-Brown Oct 11, 2024 ▶ 6:22 From SAAS software to Formula 1
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