marketing industry
1 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Jan 29, 2024 by Benedict Evans · across every show →
Everything said about marketing industry, oldest first
Jan 29, 2024 bearish
Evans: Generative AI will force marketing agencies off cost-plus pricing
“We're going to have to shift from a cost plus a percentage basis to something else because our customers are not going to pay us to have a bunch of interns sitting around, juniors sitting around stuff that we could do with ChatGPT. And so if we're going to do,…”