iOS, every mention
22 scenes, the whole family · ← back to iOS
tap a year for its mentions
every year anyone Benedict Evans 35
Verbatim, from the transcripts: the passages where iOS comes up
Token pricing
- ▶ 15:56 Benedict Evans You had to make for iOS and Android.
The end of the network effect
- ▶ 1:27 Benedict Evans Consumer computing has been based on network effects, that we had Windows and Intel, and then we had, with the web, we had Google, and then Facebook, and Amazon, and then the things that Facebook bought, and we had the iOS and Android,… 2 times in the scene
- ▶ 5:35 Benedict Evans And Apple's in control, and the thousands of Android apps, and Google's in control, and they set the agenda, and everyone has to use iOS.
Looking for AI strategies
- ▶ 11:01 Benedict Evans Um, and yes, you can say at one level, you wouldn't really know the difference between iOS and Android, but there are pretty, pretty basic differences in how they work and what they do and what they're trying to do, and the very big…
The right questions to ask about TikTok
- ▶ 3:31 Benedict Evans And, and this is what people are sort of mostly focused on so far, which I think particularly on iOS is slightly misguided. 2 times in the scene
- ▶ 10:04 Benedict Evans And that's how iOS works. 3 times in the scene
How many metaverses?
- ▶ 23:50 Benedict Evans Because they all use IP and HTTP, and, you know, on the iPhone, they're already built on iOS, and they're all using Apple's frameworks, but like, what happens in the Amazon app doesn't, no one working at Amazon needs to care about how…
When the point of leverage changes
- ▶ 26:34 Benedict Evans And so, you know, famously the EU said that Microsoft had a monopoly on commercial PC operating systems and have now said Apple has a monopoly on iOS, which it sounds like a joke, but like that's, that's how you define a market. 2 times in the scene
The Meta reality
- ▶ 5:32 Benedict Evans And we saw this really clearly, really clear for the first time this summer when Apple makes all these privacy changes in iOS and great chunks of revenue start shifting off other companies, A, either to
Metaverse - beyond the buzzword
- ▶ 21:34 Benedict Evans You know, you can look at iOS and say this is very, very closed, but there's a million, there's a million apps on that. 4 times in the scene
- ▶ 38:28 Benedict Evans In the same way that iOS was a new substrate, where suddenly there was this completely blank canvas where you could create anything, and before that, the web was a completely blank canvas where you could create anything, and before that,… 2 times in the scene
Apple's metronome
- ▶ 26:01 Benedict Evans One of the features, incidentally, in the new version of iOS is that you can wave your camera over something with a phone number, and it'll recognize it, and you can tap the phone number and dial it.
The Business of publishing
- ▶ 31:16 Benedict Evans So looking at my stats, um, Apple and Apple mail and iOS are about 45%.
Paying attention to Apple again
- ▶ 22:57 Benedict Evans It's a lot harder to get malware onto an iOS device, and it's a lot harder for it to do what it wants to do. 2 times in the scene
- ▶ 40:19 Benedict Evans I mean, this is the thing when they, when they shifted the iPhone, the Mac to their own chip, they already had a framework for letting you kind of recompile an iOS app onto the Mac.
App stores: arguing like it's 2009
- ▶ 6:19 Benedict Evans And so, for example, um, you, until iOS, you couldn't change what the default email app was. 2 times in the scene
- ▶ 21:57 Benedict Evans That's going to happen at some point in the next few weeks, or maybe months, as they roll at iOS 10 .14. 2 times in the scene
- ▶ 23:52 Benedict Evans It swung to iOS and to apps.
The FTC and Facebook
- ▶ 5:58 Benedict Evans So you've ruled out and you've, you've, so you've just said, yeah, but we're not going to talk about iOS, even though like that's probably doubled of our market value.
The paradox of Apple
- ▶ 4:32 Benedict Evans The arm swings back and forth, another iPhone, another operating system, another version of macOS and iOS, and
- ▶ 27:42 Benedict Evans Live file system access, probably without running very much native code, and it will be running Chrome, or it will be running iOS, or it will be running something similar, and you will not have unrestricted file system access because you…
Is content moderation a dead end?
- ▶ 17:03 Benedict Evans And the cloud and iOS. 2 times in the scene