IKEA, every mention
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tap a year for its mentions
every year anyone Benedict Evans 6
Verbatim, from the transcripts: the passages where IKEA comes up
Shein, TikTok and Netflix - thinking about limits
- ▶ 21:22 Benedict Evans I mean, Ikea has been doing that for a decade, um, and, you know, there's an awful lot of startups that now make it very easy to do garment, garment product shops artificially, and you can't, you can't tell the difference.
Paying attention to Apple again
- ▶ 6:20 Benedict Evans Which is useful on a small scale for some particular applications like Snapchat and Ikea.
Bezos and the Amazon machine
- ▶ 29:23 Benedict Evans Because, well, um, in that, um, for Ikea, um, 3 times in the scene
The acceleration of ecommerce habits
- ▶ 17:44 Benedict Evans And that gets you everything from the corner shop to Akea to Amazon delivering it tomorrow, or this afternoon by drone, or you're walking down the road, or like, there's an algebra there around, well, what's the best way for me to get it?