Identifier for Advertisers, every mention
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every year anyone Benedict Evans 11
Verbatim, from the transcripts: the passages where Identifier for Advertisers comes up
Vision Pro, two weeks on
- ▶ 25:03 Benedict Evans They got screwed by platform owners and they wanted to, they thought, well, if this is a new platform, we want to have some stake in it and make sure that we don't get screwed by platform owners again, which is obviously what Apple did…
What's next for advertising?
- ▶ 1:15 Benedict Evans I mean, I think there's, there's one level to this, which is you can go very, very deep and talk into the mechanics of targeting and how IDFA worked and, you know, where the money's going right now.
- ▶ 2:22 Benedict Evans Um, and meanwhile, um, Apple in the last sort of 18 months also clamped down on people doing a sort of an analogous kind of tracking within apps on the iPhone, um, with this sort of move from away from this thing called IDFA.
Tech in china, from inside and outside
- ▶ 49:05 Benedict Evans The whole IDFA ATT thing seems to apply, but it looks like there's going to be a, might, there might be an awful lot of wiggle room around quite how it gets applied.
Paying attention to Apple again
- ▶ 19:50 Benedict Evans And now Apple comes along and says, right, no IDFA, no tracking inside an app, no third party cookies. 2 times in the scene
Trying to understand Ad Tech
- ▶ 2:39 Benedict Evans Um, and then thirdly, we have this sort of catalyst now that Apple is going to turn off IDFA, and Google has signaled that they're going to move to FLOC.
- ▶ 11:50 Benedict Evans That's kind of point A, and then, like, so, like, the next step is, okay, Apple bans IDFA.
App stores: arguing like it's 2009
- ▶ 3:32 Benedict Evans There's also the whole IDFA thing, which we can come back to as like a whole other conversation.
- ▶ 21:16 Benedict Evans Um, I also think that it's very interesting to compare all of this with IDFA, wherein Apple is basically turning off the system that allows you to say, so IDFA is a system that says, you tapped on that link, it took you to the App Store,… 2 times in the scene