Google Search, every mention
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tap a year for its mentions
every year anyone Benedict Evans 45Toni Cowan-Brown 7
Verbatim, from the transcripts: the passages where Google Search comes up
Token pricing
- ▶ 16:21 Benedict Evans Google search has network effects, so Microsoft can spend, doesn't matter how much money Microsoft spends, so Google search is still better. 2 times in the scene
The spring updates on AI
- ▶ 39:03 Benedict Evans Yes, and we'll link it, and people can Google me, and they can find it, and read all of your slides.
What jobs are AI jobs?
- ▶ 19:52 Toni Cowan-Brown Have you asked up to Google yet?
The end of the network effect
- ▶ 1:27 Benedict Evans Consumer computing has been based on network effects, that we had Windows and Intel, and then we had, with the web, we had Google, and then Facebook, and Amazon, and then the things that Facebook bought, and we had the iOS and Android,… 2 times in the scene
The AI presentation
- ▶ 31:34 Toni Cowan-Brown Versus, yeah, I, this is a little bit better than a Google search, but not that much better, and yes, I saved time, versus all the research and reading I might have done, but also I still want to do that research and do that reading.
A double episode: AI differentiation, and Apple does F1
- ▶ 14:31 Benedict Evans But right now it's like, it's as though we had five people all building Google
- ▶ 22:43 Benedict Evans Which is what you see then with distribution that Microsoft stuck Internet Explorer onto every Windows PC and Google puts Gemini and AI mode and AI overviews into every Google search.
Google's Antitrust case
- ▶ 10:24 Benedict Evans And of course, the court can't tell anybody what to do except Google, but there's all these other participants who are going to have to make a decision about what they do now as well, in the context that the Google search is still better.
Looking for AI use-cases
- ▶ 2:32 Benedict Evans And fourth, some people are using it as an alternative or a placement for Google.
- ▶ 10:05 Benedict Evans You can just go and Google it.
Breaking and remaking media
- ▶ 29:33 Benedict Evans And so, five minutes in Google later, of course, I find what the story was. 2 times in the scene
Apple's Vision Pro
- ▶ 3:54 Benedict Evans I'd have to go and Google what people, exactly people think about that.
Working out AI questions
- ▶ 16:34 Benedict Evans What you then have, I think, is the error rate issue, which to me is sort of fascinating because, you know, I just saw, saw, you know, a week earlier today from, you know, sort of highly followed person, um, on Twitter and saying, well,…
- ▶ 37:39 Benedict Evans And I say, yeah, you've just, you've just done a Google search. 2 times in the scene
ChatGPT versus Google
- ▶ 11:09 Toni Cowan-Brown Like, that's, again, like, I will search on Google, and I will then open up YouTube, and I will search for answers on YouTube, and I guess that's the vertical searching in, in me, that I just, like, I know there's a couple of different, or… 3 times in the scene
- ▶ 12:45 Benedict Evans And I think the sense of the four answers in images versus the one answer for text versus the 10 blue links for Google is interesting, because all of those are different.
Generative search
- ▶ 32:52 Toni Cowan-Brown You had this at the early days of trying to ask things in Google, and you're just like, no, that's not what I'm trying to get to.
Generative AI
- ▶ 15:15 Benedict Evans Last year, and they did fact-checking, and, um, it's sort of exasperating, because like, I've been doing this for a long time, and like, I know how to calculate how many mobile phones there are on Earth, and the, um, the fact-checker had… 4 times in the scene
ChatGPT and the Imagenet Moment
- ▶ 26:47 Benedict Evans And, you know, Google can't produce, Google doesn't do, you know, Google search is not going to produce original research.
What's next for advertising?
- ▶ 12:49 Benedict Evans Um, now historically, I mean, obviously, what Google searches direct response. 3 times in the scene
Shein, TikTok and Netflix - thinking about limits
- ▶ 23:21 Benedict Evans Um, but so what Google search does is it shifts the point of leverage, which is that, um, your search results are manually curated by you. 2 times in the scene
Netflix isn't a tech company
- ▶ 17:05 Benedict Evans And that happened in the web, that happened in content, for the sake of argument, everything's in the Google index.
The retail reset
- ▶ 20:51 Benedict Evans Where Amazon is down, Amazon is in the bottom left corner, and Google search ads are in the bottom left corner.
What we know about web 3 so far
- ▶ 18:16 Benedict Evans Or because you didn't have the right architecture, the web is the most radically decentralized system ever conceived of, and yet, if you want to look for something, you need somewhere to look, and that's probably going to be, and you know,…
Metaverse - beyond the buzzword
- ▶ 18:31 Benedict Evans I mean, I could use Google and maybe try and work it out, and I could look at the server logs, but, like, it's not like a two-way system.
The Business of publishing
- ▶ 11:05 Benedict Evans My point is you've got Google, search, YouTube, Facebook, Amazon. 3 times in the scene
- ▶ 45:43 Benedict Evans I mean, someone, years ago, I think there was a piece in the New York Times about a denim shop in Tokyo called Not Found, because the idea was you couldn't Google it. 2 times in the scene
Trying to understand Ad Tech
- ▶ 14:46 Benedict Evans You know, when you do a Google search, some of the input to the result is your history.
App stores: arguing like it's 2009
- ▶ 23:50 Benedict Evans It swung to Google search.
Who's in the office? Notes on a year of remote work.
- ▶ 29:16 Benedict Evans You can Google for it.
Telling stories with charts
- ▶ 9:47 Toni Cowan-Brown Google search, yeah.
The FTC and Facebook
- ▶ 20:32 Benedict Evans You do get completely idiotic proposals, like, you should split Google Search from Google Advertising Business, which is like, what on earth are you talking?
The acceleration of ecommerce habits
- ▶ 19:55 Benedict Evans And whereas on the internet, like you start with a Google search, you're like, okay, how do I find that thing?
- ▶ 21:19 Benedict Evans You know, how would I find those things in Google? 2 times in the scene
How do you destroy a tech monopoly?
- ▶ 11:39 Benedict Evans Like, Google has a monopoly on search. 2 times in the scene