global advertising industry

1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Mar 14, 2021 by Benedict Evans · across every show →

Everything said about global advertising industry, oldest first

Mar 14, 2021
Assertion Partly supported
Evans: The global ad market is $600B with half spent online
“Firstly, here is, like, the global advertising industry this year is probably 606 hundred Fifty billion dollars, and at least half of that is online, and that pays for a very large chunk of all the stuff that we use, including Google and Facebook and Twitter, …”
Benedict Evans Mar 14, 2021 ▶ 1:50 Trying to understand Ad Tech
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