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Customer Acquisition Cost

also referred to as: cac

1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Nov 23, 2020 by Benedict Evans · across every show →

Everything said about Customer Acquisition Cost, oldest first

Nov 23, 2020 neutral
Insight
Evans: Physical store rents and digital ad budgets are a unified CAC
“Previously all those budgets were siloed and now they're all kind of one conversation about how do I reach a customer and communicate to them?”
Benedict Evans Nov 23, 2020 ▶ 16:42 The acceleration of ecommerce habits
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