connected TV advertising

1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Jun 6, 2022 by Benedict Evans · across every show →

Everything said about connected TV advertising, oldest first

Jun 6, 2022
Assertion Supported
Evans: 90% of US TV audience is addressable via connected TV ads
“I saw some data this morning that, like, 90% of the US TV audience is addressable by quote-unquote connected TV advertising.”
Benedict Evans Jun 6, 2022 ▶ 19:37 What's next for advertising?
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