Coca-Cola, every mention
8 scenes · ← back to Coca-Cola
tap a year for its mentions
every year anyone Benedict Evans 12
Verbatim, from the transcripts: the passages where Coca-Cola comes up
Amazon's $40B advertising business
- ▶ 7:20 Benedict Evans Why did you think Coca-Cola had that great chunk of shelf space by the front door? 4 times in the scene
The FTC's antitrust thesis
- ▶ 8:31 Benedict Evans So Coca-Cola will say they compete with water. 2 times in the scene
When the point of leverage changes
- ▶ 26:18 Benedict Evans So, you know, Apple will say that we compete, you know, Oscar Campbell, Coca-Cola would say we compete with water.
Telcos and Tesla
- ▶ 11:42 Benedict Evans It's as though, you know, I used to say it's like a municipal water company wanting to compete with Coca-Cola.
- ▶ 13:13 Benedict Evans And of course, again, it's like, it's like a water company wanting to compete with Coca-Cola because they say, well, we've got liquid
Shopify and digital transformation
- ▶ 5:03 Benedict Evans I mean, there's this great quote from Andy Warhol that a millionaire drinks the same Coca-Cola as a man on the street.
What comes next?
- ▶ 12:18 Benedict Evans So like Coca-Cola or L'Oreal or Procter & Gamble, they're consumer brands.
The paradox of Apple
- ▶ 9:13 Benedict Evans In which our heroes fall into a volcano, which it happens to be where Vulcan lives in his underground palace with his wife Venus, and Vulcan, I think, is Brian Blessed, and Venus is a very young Uma Thurman, and Vulcan takes a lump of coal…