brand
also referred to as: brands
3 statements across 3 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Nov 23, 2020 by Benedict Evans · across every show →
Everything said about brand, oldest first
Nov 23, 2020 neutral
Evans: Bypassing retail aggregators forces the recreation of trust systems
“When you're not buying through that aggregation model, then some of those questions have to be kind of recreated. Which was what we had to do with the city in the 19th century, because you don't know the butcher anymore. You don't know where the cow came from.…”
Nov 2, 2021 neutral
Evans: Rebranding a toxic brand fails without fixing underlying problems
“If your brand is bad, or uncool, or toxic, or whatever, and you change the brand, if you haven't actually fixed the reasons why the brand was toxic, then those things will just leach into the new brand, and you won't fool anyone.”