advertising spend

1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Feb 21, 2022 by Benedict Evans · across every show →

Everything said about advertising spend, oldest first

Feb 21, 2022 neutral

Insight

Evans: Digital ad spend competes directly with physical storefront rent

“The TAM is not the advertising budget. The TAM is the whole thing, you know. Now, the counter to that is, of course, it works both ways, because your advertising spend is competing with rent, not just the other way around.”

Benedict Evans Feb 21, 2022 ▶ 14:43 The retail reset

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advertising spend

Everything said about advertising spend, oldest first

Turn any episode into a week of clips.