ad tech vendors

1 statements across 1 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Mar 14, 2021 by Benedict Evans · across every show →

Everything said about ad tech vendors, oldest first

Mar 14, 2021 bearish
Opinion
Evans: Ad targeting data is far less accurate than vendors claim
“It's abstract and separated and disaggregated, and there's an awful lot less accurate and effective than the people selling the stuff would like to say.”
Benedict Evans Mar 14, 2021 ▶ 8:29 Trying to understand Ad Tech
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