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ad tech

2 statements across 2 episodes · 0 bullish · 1 bearish · 1 people on the record · first statement Mar 14, 2021 by Benedict Evans · across every show →

Everything said about ad tech, oldest first

Mar 14, 2021 bearish
Opinion
Evans: Ad tech built an inverted pyramid of rent-seeking on cookies
“The last 25 years we've built up this sort of inverted pyramid of complexity, rent-seeking, arbitrage, Fraud, privacy, infringement, and god knows what else, on top of a cookie, and now that's kind of going to get turned off.”
Benedict Evans Mar 14, 2021 ▶ 10:22 Trying to understand Ad Tech
Jun 21, 2021 neutral
Opinion
Evans: Tech Workers Outside Ad Teams Do Not Understand Advertising
“My basic thesis on advertising is that no one who doesn't work in ad tech understands any of it. Particularly people in tech. No one in tech who doesn't work on an ad tech team understands advertising. Like no one at Google who doesn't work on the advertising …”
Benedict Evans Jun 21, 2021 ▶ 9:37 The Business of publishing
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