Thompson: Micropayments Fail Due to Timing Mismatch Between Investment and Revenue
Ben Thompson · Stratechery (with Ben Thompson) · Acquired · Dec 6, 2022 · at 10:42
Stratechery founder Ben Thompson discusses why micropayment-based publishing models fail content creators compared to subscription models.
0:00 / 0:25exact quote · 25.8s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“From a microtransaction perspective, I think one of the issues is To create the piece of content is very time consuming. And then obviously you get the free distribution on the back ends. You have zero marginal cost on the back end. But the problem is you have a timing mismatch with microtransactions between when the payments made and when the investment is made. And so you want to put a lot of time into an article and then hope it gets traction so I can not just make money, but also repay what I'm doing from there.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Ben Thompson
Thompson: Apple University was driven by Tim Cook, not Steve Jobs
“What is interesting is it was written a lot about as this sort of Steve jobs initiative and, you know, I'm sure he okayed it, but he had basically no involvement at all. Tim cook was very heavily involved.”
Thompson: Social media's value is giving readers a sharing platform
“If you have a new business model with a very low cost structure, Social media is a godsend because you basically get free marketing. What a lot of people don't understand is I think a lot of writers give away way too much content on Twitter and they're out the…”
Thompson: Twitter Should Have Had Disappearing Tweets from Day One
“I think actually one of the biggest mistakes Twitter made, and it's understandable. No one could have seen it at the time, but Twitter should have had disappearing tweets from day one. It should have always been a just in the moment sort of social network. I t…”
Thompson: Apple's privacy changes enhanced Meta's long-term ad moat
“The Apple changes were very devastating, and they're structurally devastating, and so they deserve a significant haircut on their valuation because of that, but I also think they were moat-enhancing in the long run, where I question whether any other company i…”
Thompson: TSMC cannot hedge against Taiwan geopolitical risk
“A core to their model, essential to the model of being so flexible, being so adaptive of incorporating new equipment of accommodating hundreds and hundreds or thousands of customers is all their engineering's in one place. And that. Place is Taiwan and that ha…”
Thompson: Subscriptions Work Because Upfront Revenue Funds Creation Instead of Speculating
“Subscription pricing does make much more sense for content production, because in this case, you're actually getting the money upfront. The money is funding the work as opposed to the work Being a speculative bid for the money.”