CAA never pitched unpackaged ideas or individual clients to movie studios
Michael Ovitz · CAA (with Michael Ovitz) · Acquired · Dec 21, 2021 · at 31:18
Michael Ovitz, co-founder of Creative Artists Agency (CAA), explains how CAA revolutionized Hollywood talent representation by enforcing full-package dealmaking.
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“And we would never sell any idea or client unpackaged or naked to a studio ever, ever. So anything we did was pre-packaged where we controlled all the elements and our clients controlled their own destiny.”
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