McCormick: Paid newsletters succeed when companies expense them for specific roles
Packy McCormick · Not Boring (with Packy McCormick) - Extended Cut · Acquired · Dec 3, 2021 · at 59:44
Packy McCormick explains why he chose an ad-supported model for Not Boring instead of a subscription model like Lenny Rachitsky's newsletter.
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“Lenny's audience is so specific and like, you know exactly who you are and who should be paying for that, which is people who do product or people who do growth. And not only do they know that they should be reading that and that they need to pay for it, their companies are going to be willing to pay for it for them. Whereas I could not imagine a company that'd be willing to pay so somebody could read about the Mickey Mouse Club.”
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