Schultz: Coca-Cola dismissed Starbucks ready-to-drink pitch in under 30 minutes
Howard Schultz · Starbucks (with Howard Schultz) · Acquired · Jun 4, 2024 · at 1:23:43
Howard Schultz, former CEO of Starbucks, recounts pitching Coca-Cola and PepsiCo on ready-to-drink bottled coffee in the mid-1990s before Pepsi agreed to partner.
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“The Coke meeting was a meeting lasted less than 30 minutes. I can't remember who I met with. They dismissed me didn't view Starbucks or, didn't understand what I was trying to do and didn't give me much time to even explain it.”
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