Schultz: Starbucks never had a negative comp month before 2008
Howard Schultz · Starbucks (with Howard Schultz) · Acquired · Jun 4, 2024 · at 1:46:25
Howard Schultz reflects on returning as Starbucks CEO during the 2008 financial crisis and confronting unprecedented sales declines.
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“Never had a negative comp month in my history of the company.”
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