The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

clear all ✕

why aren't all 3 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Prediction Not checkable as stated
Amble: Marketing content creation and tracking will be automated within two years
“And then I think in the next year or two, a lot more of this content is going to be generated on a more automated, fast basis. And the like measurement and collection of the of the performance will all be collected and done on an automated basis.”
Seema Amble Nov 21, 2024 ▶ 4:08 How GenAI-Based Software Is Advancing Marketing and Sales
Prediction Not checkable as stated
Amble: AI will shift marketing roles from doers to reviewers
“The first shift we're going to see is the shift from being the doer. So I'm not writing the email, but I'm reviewing the email. So doer to reviewer.”
Seema Amble Nov 21, 2024 ▶ 4:00 How GenAI-Based Software Is Advancing Marketing and Sales
Prediction Not checkable as stated
Amble: AI marketing automation layer will emerge to orchestrate software tools
“There is going to be an automation layer that's built and it's either going to plug into a bunch of individual tools or perhaps one of the tool players will end up taking this on and, you know, allowing the orchestration between between tools or across tools, …”
Seema Amble Nov 21, 2024 ▶ 9:03 How GenAI-Based Software Is Advancing Marketing and Sales
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