The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 3 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Johnson: Discounting a product inherently damages and dilutes long-term brand equity
“And by definition, when you have to discount a product, it's a withdrawal from the brand.”
Johnson: Retail stores are merely distribution systems, not brands themselves
“Well, I think brands are really not retail. They're much bigger than retail. Retail is just a distribution system for a brand”
Johnson: Brands must excel at one flagship product before physical expansion
“The key when you build a brand is to take a product and idea that, you know, kind of means what the brand's all about and do it so exceptionally well, let the word of mouth carry over, and then it enables you to move at some point into a store or some type of …”