The Ledger
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Parsons: Art history and design backgrounds give prompt engineers an edge
“So if you've actually been to art school or you're up on your art history or your design language, then you probably got a head start on everyone else.”
Parsons: AI image models struggle with precise spatial layout prompts
“They often describe generally what the image is about, but not like how you would draw it step by step. And that's why these tools are less good at saying like, I want this thing over here and then that thing next to it and then something on top and that thing…”
Parsons: AI prompts yield diminishing returns as length increases
“And I think there's something to be said, like, I think the longer they are, there's definitely, like, diminishing returns.”
Parsons: Generative AI fails when forced to produce highly specific work
“That's kind of the limitation of weather technology. Is at the moment, which is, it's amazing until you're trying to do something very specific. And especially if you want to do something very specific, this also to like a very high, like a professional standa…”
Parsons: Generative AI creates a massive market opportunity for editing apps
“Actually, I kind of think it's a big opportunity for, like, the photoshops of this world, because those are tools that presuppose you have some kind of original image to be able to, like, manipulate, whereas now there's a huge amount of, like, raw but maybe no…”
Parsons: Generative AI must evolve beyond text boxes for better usability
“The whole challenge and the whole opportunity, I think at the moment was like, how do you go beyond the text box? How do you go beyond this, like just blank rectangle to create something that is more user friendly, that's more inspiring. That's more how people…”
Parsons: AI developers are incentivized to eliminate prompt engineering
“There's obviously every incentive for the people that make these foundational tools to make prompt engineering, for instance, not A thing because they want everyone to be able to do it.”
Parsons: Prompt AI generators by describing images as existing stock captions
“Like I think if you've never used one before, like the best way to explain how they work is to always like describe something as if it already exists. Imagine that it's an image in some kind of downloadable clip art library, or it's on a photography gallery, a…”
Parsons: Translating visual ideas into language remains a primary design challenge
“It's still quite hard to describe things with words. Designers, yeah, when they go and work, when they do work for clients, like it's one of their pet peeves because clients are like, they don't like it, but they can't explain why.”