The Ledger
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Maritime tech startups are following space tech toward vertical integration
“Space ultimately had to be done a lot of things in house and vertically integrated, and we're seeing a similar approach with maritime.”
Maritime tech adoption requires verifiable proof of downtime-free operations
“And this is a category that, you know, the people in the industry are quite smart, but they're, it's very difficult to convince them to change because most of the stuff that you're trying to sell to them is dealing with mission critical applications. They can'…”
Hardware acts as a Trojan horse in software-resistant markets
“In categories that are really resistant to adopting software, oftentimes hardware is a great Trojan horse where you can sell that the customer base is used to purchasing some form of hardware. And then from there, you're able to layer in software capabilities …”