The Ledger
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Red Bull shares almost all human performance data openly
“We share pretty much everything we're collecting, and we have examples of that through our different platforms, and the idea being that, you know, the human entity and understanding what it takes to sort of help that performance Increase is such a complex prob…”
Red Bull Trained Business Leaders Using Simulated High-Stress Athlete Scenarios
“And we just finished a project that sort of focused purely on that, just Various days, various elements of stress imposed by us on the talent, and there was business and athletes mixed together, and the results were astounding, because they just got to practic…”
Red Bull collects performance data for future retroactive analysis
“Everyone's collecting a lot of stuff right now, especially in these fields, and we're collecting it in some cases, even ourselves, with the hope that in a couple of years we get good enough to understand it, so retroactively accessing it”