The Ledger

Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.

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why aren't all 7 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable

Insight
Alter: Modern digital media eradicates traditional stopping rules
“One of the big trends I think in, in media today is the eradication of stopping rules. So you think about the way we consume media in the whole of the twenties century, everything had a natural endpoint, or at least the suggestion of an endpoint. Books have ch…”
Adam Alter Jan 2, 2019 ▶ 7:23 a16z Podcast | Addiction vs Popularity in the Age of Virality
Insight
Alter: Continued engagement, not initial interest, makes media a hit
“What makes something a hit or what makes something popular or successful is continued engagement. It's not that initial engagement. It's the fact that you don't stop being interested.”
Adam Alter Jan 2, 2019 ▶ 7:12 a16z Podcast | Addiction vs Popularity in the Age of Virality
Insight
Alter: Stopping videos before cliffhangers prevents binge-watching
“You want to basically short-circuit these attempts to eradicate stopping cues. You stop watching five minutes before the end of the episode, before the cliffhanger arrives, and then every time you watch from the last five minutes of one episode to the last fiv…”
Adam Alter Jan 2, 2019 ▶ 8:19 a16z Podcast | Addiction vs Popularity in the Age of Virality
Insight
Alter: Attention span functions like a muscle requiring exercise
“The attention span is a lot like a muscle that you have to exercise to improve.”
Adam Alter Jan 2, 2019 ▶ 11:14 a16z Podcast | Addiction vs Popularity in the Age of Virality
Insight
Alter: Creativity comes from moments of boredom
“Creativity comes from moments of boredom.”
Adam Alter Jan 2, 2019 ▶ 12:33 a16z Podcast | Addiction vs Popularity in the Age of Virality
Insight
Alter: Obsessive engagement with technology fulfills unmet psychological needs
“This tendency to engage obsessively over and over again with a certain experience Is designed to treat some psychological need that isn't being met another way.”
Adam Alter Jan 2, 2019 ▶ 22:27 a16z Podcast | Addiction vs Popularity in the Age of Virality
Insight
Alter: Defending against addictive design is a historically unprecedented challenge
“The only reason we're having this discussion was because there are people out there today who are so good at designing products who have such great teams of behavioral experts they've put together. That we need to discuss how to react against those products, h…”
Adam Alter Jan 2, 2019 ▶ 25:13 a16z Podcast | Addiction vs Popularity in the Age of Virality
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