The Ledger
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Jordan: Premier networks like Facebook and WhatsApp skip paid user acquisition
“A lot of the best networks that are platformed here aren't spending anything on, on acquisition. I mean, it's just, it's kind of an interesting thing in marketplace. Facebook, no. WhatsApp, no. Medium, no. You know, just OpenTable, no. Just, you know, just, th…”
Jordan: OpenTable bootstrapped by selling $200 standalone restaurant software
“They build a suite of tools that they charge 200 dollars for and laboriously rolled out one restaurant at a Time throughout, you know, the country that had enough utility that a restaurant was saying, okay, I'll adopt that in the absence of a network.”
Jeff Jordan: OpenTable bootstrapped its marketplace by selling software to restaurants
“OpenTable was an example of that. Early on, we sold tools because we needed to digitize the restaurant's inventory. Our entry strategy to get the restaurant, because we didn't have a network when the company started, was to give them tools. Once they had the t…”