The Ledger
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Modern Treasury waited two years before hiring its first salesperson
“We did not have a sales team for a long time. We kind of invested more heavily in marketing upfront and we brought, and we've got a lot of inbound leads coming from content, coming from bank referrals, coming from other activities that we're doing. And so it r…”
Dadiomov: Payment operations was not recognized as a software category pre-Modern Treasury
“Payment operations was not, Really a topic that people talked about. Obviously it was present in a lot of places, but nobody thought about that in a, or talked about publicly, at least in in like a software category kind of way.”