The Ledger

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Caldbeck: Future CPG brands won't reach multi-billion-dollar scale
“There will be more of them, but they will get to a smaller level. So what I mean is it lasts 10 or 15 years, the brands that won, Chobani, et cetera, you can build multi-billion dollar businesses. I'm skeptical if that's true in CPG going forward.”
Ryan Caldbeck Feb 26, 2019 ▶ 29:36 a16z Podcast | Who's Down with CPG, DTC? (And Micro-Brands Too?)
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