TrialPay Should Have Built Core Payment Infrastructure Before Promotional Features
Alex Rampell · The Oral History of TrialPay -- Obstacles and Opportunities in Payments · May 4, 2018 · at 27:26
Alex Rampell, co-founder of TrialPay, reflects on how TrialPay's sequencing strategy should have prioritized payment processing infrastructure over secondary feature layers.
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“If we had to do it over again, the way to have potentially built trial pay would have been to say, let's build Stripe first, and then after that gets critical mass, after we have distribution for this thing that is In many respects, a commodity. I mean, I don't mean that disrespectfully to Stripe. I mean I don't mean that disrespectfully to any company that does a very, very key part of critical infrastructure, but they're doing something that doesn't have a lot of bells and whistles attached to it. You get massive distribution for that. You get very, very patient. You make sure it works very, very well, and then you add the bells and whistles on top.”
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