Brett Hagler: Birthday campaigns average 13 new donors with 20% virality
Brett Hagler · a16z Podcast | Using Social Tools to Build Homes for Those Most in Need · Jan 2, 2019 · at 18:44
Brett Hagler is the co-founder and CEO of New Story, a Y Combinator-backed non-profit. He describes how peer-to-peer fundraising campaigns drive viral donor acquisition.
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“Now on average, that campaign brings in 13 new people that are now new story donors and exposed to new story that we could have never reached. Right? And then the viral piece is 20% of them will start their own campaign.”
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