Wennmachers: Press coverage is the least controllable yet most credible media
Margit Wennmachers · a16z Podcast | Build Your Personal Brand · Jan 2, 2019 · at 15:45
Margit Wennmachers, co-founder of Outcast Agency and head of marketing at a16z, weighs the tradeoffs of press coverage versus self-controlled media channels.
0:00 / 0:21exact quote · 21.6s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“Then, obviously, there's press, which is the least controllable, because whatever you say, it goes through their filter, and like, they end up, what gets used, and how, and all of that, so I'm sure you know the pitfalls, but it also is, in some ways, the most credible, because it's not just you doing your own talking, But a third party, they have their readership and whatnot, but there are all kinds of options.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Margit Wennmachers
Wennmachers: Silicon Valley founders go from college dorms to corporate kombucha
“We need so much of that because a lot of the folks here, they are running large companies, but like, they've never run a thing. They're out of a dorm into their new dorm with kombucha and massage tables.”
No mainstream media publisher accepted Marc Andreessen's 'It's Time to Build'
“Wrote It's Time to Build. Like, you caved for a minute and said, like, all right, we'll place it. Maybe we'll place it. Yeah. And nobody took it. Nobody.”
Diane Greene was ousted from Google over an innocent satellite contract
“Diane Greene was ousted from Google for like a very innocent contract who'd look at pictures, I mean, satellites, right?”
Wenmachers: Never trust a PR agency that promises specific press outcomes
“And don't trust an agency ever that will promise you a headline or a story or any kind of outcome.”