Reinhart: Sustainable products must offer direct consumer benefits like lower cost
Rob Reinhart · a16z Podcast | The Future of... You · Jan 2, 2019 · at 19:07
Rob Reinhart is the creator of Soylent. He discusses how sustainable consumer products can scale beyond niche environmentally conscious demographics.
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“Asking someone to pay more for a more sustainable product is, is a long shot. You know, most of the market is probably not going to be up for that. I think you have to confer some benefit directly to the consumer, but I think that's entirely possible because if something is more sustainable, then the resource costs are lower, and you have more control over its design. So I think you need to combine the sustainability factor with things that confer a consumer benefit, such as lowering the cost or putting more work into the design and making it a more attractive product.”
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