Boris Wertz, Andreessen Horowitz board partner, explains why unique product platforms benefit more from community features than standardized service platforms like Uber or home cleaning.
“So I think that the seller personality matters a lot in these in, in these marketplaces and these are creative individuals and unique personalities behind it. So I think from that point of view, a community is much more important and, In this case, then in a marketplace that offers a standardized transportation, home cleaning, whatever service.”
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More from Boris Wurtz
AssertionNot checkable as stated
Boris Wertz: Power users took over Digg and resisted necessary business changes
“And when you look at kind of the history of Dick, for example, I think what happened is there were, you know, dozens and hundreds of power users that took over the community And basically resisted change for the better of the business going forward, right?”
Boris WurtzJan 2, 2019▶ 9:56a16z Podcast | Building Marketplaces with the Power of Community
Insight
Wertz: Marketplace conflicts emerge when scaling from niche users to mass market
“I think the conflict comes once you expand from the niche to the masses. Suddenly you might have new types of products on there that, you know, kind of the core sellers that were there early on say, listen, you know, that doesn't belong to our community or, Yo…”
Boris WurtzJan 2, 2019▶ 11:35a16z Podcast | Building Marketplaces with the Power of Community
Disclosure
Wertz: AbeBooks involved sellers in product discussions while retaining final operational control
“Everything is up for discussion, but eight books ultimately takes the business decision. We run the business.”
Boris WurtzJan 2, 2019▶ 8:10a16z Podcast | Building Marketplaces with the Power of Community
Insight
Wertz: Managing thousands of passionate marketplace user opinions is exhausting for operators
“It's a very powerful thing to have a strong community. It's sometimes also a very tiring thing as an operator, because you get all of these thousands of opinion from highly passionate people.”
Boris WurtzJan 2, 2019▶ 8:45a16z Podcast | Building Marketplaces with the Power of Community
Opinion
Boris Wertz: Etsy best executed combining online and offline marketplace community
“I think Etsy overall is probably the marketplace that has done, you know, the best around a really strong community that combines both online and offline elements.”
Boris WurtzJan 2, 2019▶ 12:58a16z Podcast | Building Marketplaces with the Power of Community
Insight
Wertz argues operational distraction is the key risk of offline events
“And, you know, it's, cost is the one thing. I think distraction to the businesses is, is the other one. You know, having people continuously travel. It was never kind of putting on expensive, shiny events. You know, it can be a quick get together for drinks so…”
Boris WurtzJan 2, 2019▶ 16:45a16z Podcast | Building Marketplaces with the Power of Community
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