Christina Cordova, Head of Business Development at Stripe, explains how modern tech companies avoid building full infrastructure end-to-end by leveraging specialized APIs.
“Rather than having to build, like, mapping and logistic services, they're integrating with Google Maps. Rather than building out, like, a push notification or phone verification system, they're using Twilio. Rather than having to build their own payment service, they're utilizing Stripe. So that way they get to bring a service like Lyft to market to, you know, hundreds of thousands of customers without having to build it end-to-end.”
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More from Christina Cordova
AssertionContradicted
Cordova: Shopify CEO admitted replacing Stripe would severely delay company goals
“Their CEO said it on, like, an earnings call. Fairly recently, that getting to a point where you say, like, we want to bring this in-house, like, sure, we could do that, definitely something that Shopify could do, but it would effectively require them to get a…”
Christina CordovaJan 2, 2019▶ 8:15a16z Podcast | The API Economy -- The Why, What, and How
Insight
Cordova: APIs allow startups to focus entirely on core product competencies
“So maybe 1015 years ago, you used to need to have someone who knew how to do bookkeeping or accounting and payments and shipping and all of these different services to get up and running. And now you can purely focus on your core competency and like building y…”
Christina CordovaJan 2, 2019▶ 1:13a16z Podcast | The API Economy -- The Why, What, and How
AssertionSupported
Cordova: Shopify chose Stripe over building end-to-end payments infrastructure
“Shopify, rather than, like, building their own payments infrastructure from end to end, said, rather than building it ourselves, we'd rather go down the path of working with Stripe and building on top all of the technology that we have to offer.”
Christina CordovaJan 2, 2019▶ 7:48a16z Podcast | The API Economy -- The Why, What, and How
AssertionNot checkable as stated
Cordova: Dropbox's Most Successful APIs Focused Directly on File Syncing
“If you look at Dropbox, not an API first or API only company, but very much a lot of their really great and most successful APIs were focused on syncing, right? Which was something that they're particularly great at.”
Christina CordovaJan 2, 2019▶ 29:14a16z Podcast | The API Economy -- The Why, What, and How
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