Rahul Vohra, founder and CEO of Superhuman, cites productivity improvements experienced by users of his email platform during a keynote at the a16z Summit.
“Our customers get through their inbox twice as fast as before, reply to their important email sooner, and many see inbox zero for the first time in years.”
quote is from the automated transcript, cleaned for reading:
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More from Rahul Vohra
Insight
Rahul Vohra: Achieving software flow may require making products harder to use
“And balance high perceived skill with high perceived challenge. This may counter-intuitively mean making your product harder to use.”
Rahul VohraJan 13, 2020▶ 15:12Superhuman's Founder on How to Move Beyond Gamification
Opinion
Rahul Vohra: Unresponsive business software is like a broken video game
“Imagine you're playing a game like Street Fighter. It would be incredibly frustrating if the game ignored half your inputs, and your character flopped around, and then you died. But that is the status quo for business software today.”
Rahul VohraJan 13, 2020▶ 7:43Superhuman's Founder on How to Move Beyond Gamification
AssertionNot checkable as stated
Rahul Vohra: Gamification was a trend ten years ago but failed
“10 years ago, gamification was a big deal, but it didn't work”
Rahul VohraJan 13, 2020▶ 1:22Superhuman's Founder on How to Move Beyond Gamification
Insight
Rahul Vohra: Gamification fails because extrinsic rewards undermine intrinsic motivation
“They massively undermine intrinsic motivation, and this is also why gamification does not work. When gamification appears to work, it is because the underlying experience is already a game”
Rahul VohraJan 13, 2020▶ 2:43Superhuman's Founder on How to Move Beyond Gamification
Opinion
Rahul Vohra: Returning to the inbox after archiving emails destroys user flow
“In Gmail, when I archive this email, I end up back on the inbox. I now have to decide what to do next, and I have to do this every single time. This destroys flow.”
Rahul VohraJan 13, 2020▶ 12:37Superhuman's Founder on How to Move Beyond Gamification
Insight
Rahul Vohra: Game design is distinct from superficial gamification
“Game design is not gamification. It is not simply taking your product and adding points Levels, trophies, and badges.”
Rahul VohraJan 13, 2020▶ 1:12Superhuman's Founder on How to Move Beyond Gamification
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