Babayan: London media companies exchange ad reach for startup equity
Nick Babayan · a16z Podcast | Building Tech Startups in a Place Where Tech Isn’t Everything · Jan 2, 2019 · at 28:21
Nick Babayan, co-founder of Lifecake, outlines how UK media corporations structure media-for-equity partnerships with early-stage tech companies.
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“I think there's also an emerging trend in, in media for equity deals. Big media companies based here that have huge reach but feel maybe they're not playing a part in innovation and in some of the new ways that information is being spread and using some of their reach to get equity in startups and more importantly glean learnings from startups, how they work and how they interact with customers.”
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