Gorham: Farmers adopt new technology by A/B testing on small plots
Sid Gorham · a16z Podcast | Data Down on the Farm · Jan 2, 2019 · at 19:00
Sid Gorham, CEO of Granular, discusses how farmers de-risk new inputs, software, and agricultural management practices.
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“The classic way of adopting technology and farming is I'm not going to put this on the whole farm. I'll try it on. 10 of my thousand acres and we'll, we'll sort of AB test that way. That's been the traditional way that farmers have adopted new seeds or new, you know, fertilizers or new management techniques.”
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