Brichtova: Fun consumer AI features serve as a gateway to utility
Nicole Brichtova · Google DeepMind Developers: How Nano Banana Was Made · Oct 28, 2025 · at 33:25
Nicole Brichtova, Group Product Manager at Google DeepMind, reflects on user behavior in the Gemini app surrounding the viral launch of the Nano Banana image model.
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“Fun is kind of a gateway to utility where, you know, people come to make a figurine image of themselves, but then they stay because it helps them with their math homework, or it helps them write something, right?”
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