Insight certainty 3/5 debate potential 2/5

Wolf: Consumer health tech is defined by UX, not DTC business models

Daisy Wolf · Hey Tech, Come to Healthcare · May 30, 2025 · at 1:27

Daisy Wolf is a partner at a16z Bio + Health. She reframes consumer health tech beyond traditional direct-to-consumer, cash-pay services like Ro or Hims.

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“We think a consumer health company doesn't have to be direct to consumer. It can be distributed through, it can just through B to B. It doesn't have to be cash pay. It could be something that's free for consumers because it's totally covered by insurance. And it doesn't even have to be a services company. So like providing doctor's appointments or prescribing of medication. It could be pure technology. But we think what describes What defines a consumer health company is the ability to have amazing consumer experiences, which is something traditional healthcare has done a very bad job of.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

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