Levy: Pixar did not view itself as an entertainment company in 1994
Lawrence Levy · a16z Podcast | The Business of Creativity -- Pixar CFO, IPO, and Beyond! · Jan 2, 2019 · at 2:00
Lawrence Levy, former CFO of Pixar, reflects on the studio's early business model and strategy when he joined the company in 1994.
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“If you did research at that time, which I did, you would have discovered they were really a graphics company. So Pixar had really set out to change the world of high-end computer graphics, and they made an imaging computer. They'd made some short films that had sort of won accolades at some of the festivals and shows, but not even Pixar had Conceived of itself as an entertainment company in 1994.”
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