Ryan Hoover: User psychology is permanent, unlike marketing tactics
Ryan Hoover · a16z Podcast | Trigger, Action, Reward, Investment -- Four Steps for Habit-Forming Products · Jan 2, 2019 · at 4:23
Product Hunt founder Ryan Hoover discusses why studying human psychology provides enduring value for product builders compared to short-lived marketing trends.
0:00 / 0:11exact quote · 11.9s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“What's fascinating about user psychology is that it's permanent. Like the way people think and act doesn't really change. Whereas marketing tactics and things like that, that you might learn about on another blog that will change in two months.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Ryan Hoover
Hoover: Visibly awkward public user actions drive word-of-mouth app growth
“And you know, these, there's certain apps that have come around that actually make people do awkward, weird things. And those are the things that inspire word of mouth and get people talking.”
Hoover: McDonald's partnered with Niantic across 3,000 stores in Japan
“Today, they announced it just got released in Japan, the game for the first time, and McDonald's partnered with them, and their gym's now at nearly 3000 stores in Japan.”
Hoover: Snapchat has unique opportunity in AR where Google Glass failed
“What's so fascinating about Snapchat is they have such a unique opportunity to actually pull this off, whereas Google Glass was super dorky and nerdy and obviously not built for like a younger audience.”
Hoover: Product Hunt would not be successful without email and Twitter
“And oftentimes people think that you can just build a good product and a good experience. But I believe product wouldn't be successful without email and without Twitter because people would come to the site and they wouldn't remember.”