Jorge Conde, General Partner at Andreessen Horowitz (a16z Bio), discusses go-to-market strategies for novel biology platforms, comparing them to Illumina's sequencing model.
“And you sell to the high end of the market first, right? So what, you know, what we saw with happening with sequencing was that obviously in the very early days when, you know, the throughput of the sequencer It was low, where the cost was very high. The only natural buyer for that was, you know, large research institutions, and those sort of became the initial sites, and as the, you know, sort of performance got better, the market opened up, and opened up, and of course, you know, today, if you can get a benchtop sequencer for a relatively low amount of money, and basically any lab can afford that, and so I think the same is true when you have these other technology platforms”
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