Dapper Dan sold 30 to 40 custom Guess outfits daily, generating $100k
Dapper Dan · Making Culture, Making Influence -- Dapper Dan in Silicon Valley · Sep 2, 2019 · at 59:18
Fashion pioneer Dapper Dan describes rebuilding his Harlem apparel business after his original store closed by creating custom bootleg Guess outfits.
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“I started making these little outfits for girls, these little guests with the little, like a little cheerleader skirt, and nice little tops with the guest symbol, and the skirt and the symbol match with that little guess what on it, and I started selling like 30 or 40 of them a day, straight for six months, right? Next thing I knew, I had another 100,000.”
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